About Us

Squishy Squad started with a Frenchie named Bruno.

A friend's pup who couldn't find a harness that fit his barrel chest. Cheap ones fell apart. Premium ones still didn't fit right. The pet world wasn't built for him.

We dug in and realized — this is EVERY Frenchie, Pug, Bulldog and Boston parent's story. Short-snoot dogs don't fit the Labrador-shaped pet industry.

So we started designing things for THEM.

Every Squishy Squad piece is original — no AI art, no Etsy clones. We work with talented illustrators to create gear that celebrates smooshy-face dogs and the people who love them. The Karachi Rickshaw Club Tee is our most personal one — a love letter to South Asian truck art reimagined for desi pet parents who never see themselves in this space.

We design from Karachi. We print in the USA. We ship in 3-5 days. And we send 5% of every order — 10% from the Karachi collection — to dog rescues that focus on small breeds.

Thanks for being here.

— The Squishy Squad team 🐾